Adoption is to a solution what landing is to a flight: the part that makes sure the journey ends in an arrival.

At the institutional level, it's harder than it looks: decisions are made in complex stakeholder fields and stakeholders, let alone agendas and mandates are not always legible from the outside, and a good product on its own rarely gets you there. Read on to see our approach.

Explore the three tracks below. Each addresses one challenge; combined, they equip your team to drive adoption.

Our mission is straightforward

On the outset, we assume we’re all pulling on the same rope and that a good solution will naturally land on its feet.

But reality is different.

In most institutions, adoption fails not because the technology or programme is weak, but because stakeholders have different priorities, unclear mandates, and their own pressures. These realities are usually ignored or underestimated.

We exist to close that gap by clearly mapping the real stakeholder landscape, positioning the solution so it connects with actual decision incentives, and equipping teams with the strategy and practical skills needed to turn initial interest into lasting commitment.

This approach is rooted in experience — including the adoption strategy I designed and led for SURF’s Research Cloud, which was adopted by more than 40 universities and research institutions.

Because in the end, we all want to invest wisely and achieve the best possible results.